Disney has announced a new partnership with TikTok designed to integrate creator-generated content into its streaming platform. The collaboration will bring fan-made videos featuring characters and scenes from Disney’s major franchises—including Marvel, Star Wars, and Pixar—to the Verts vertical video feed on Disney Plus. This initiative represents Disney’s latest effort to expand its presence in the short-form video space.
Under the program, TikTok creators who participate will gain access to assets drawn from hundreds of films and television shows across Disney’s portfolio. The partnership will initially roll out in the United States over the coming months, with international expansion planned for later. Selected videos will appear on both TikTok and Disney Plus platforms simultaneously.
Disney is offering incentives to creators who join the program, including enhanced visibility on the platforms, invitations to exclusive events, and professional development opportunities. The company has not clarified whether artificial intelligence tools are permitted in the creation of videos under this arrangement.
Originally reported by Theverge →
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