BTS member V has officially partnered with Champion as the face of the brand’s latest “True Champion” campaign. The collaboration showcases the artist modeling the athletic brand’s classic sweatwear alongside newly designed streetwear pieces. Champion selected V for the partnership, emphasizing his distinctive aesthetic and creative approach, along with his significant influence that extends throughout fashion, art, and entertainment globally.
The campaign centers on celebrating individuals who shape contemporary culture through their unique perspectives and lasting cultural contributions. V’s role represents his standing as more than just a musician, reflecting his broader impact across multiple creative industries and his substantial connection with audiences worldwide. The brand views him as an ideal representative of its values and vision moving forward.
Customers can now purchase many of the pieces featured in the campaign online, with options including signature Champion hoodies, track pants, fleece tops, and accessories. While certain items remain exclusive to Asian markets, several pieces are available for purchase in the United States through various retailers. V is joined in the campaign by other notable figures including musician Sofi Tukker, model Romeo Beckham, and athlete Kyle Kuzma, among others.
Originally reported by Rollingstone →
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