“`html
The Asian Contents & Film Market (ACFM) will unveil InnoAsia 2026, a specialized program exploring how emerging technologies intersect with filmmaking. The initiative brings together major industry players including Google DeepMind, Amazon Web Services, Kling AI, and Alibaba Group, creating a platform where cinema and technological innovation develop in tandem. The program encompasses various sectors, from branded content collaborations to the rapidly expanding microdrama market.
A central component of InnoAsia is Cinema by Brand 2026, a competition developed with global marketing agency Innocean and the Producers Guild of Korea. The initiative challenges filmmakers to create compelling 20-minute narratives built around Hanwha Group’s “Space Solar Power” concept, transforming advertising concepts into standalone films with substantive storytelling. Selected projects will receive production funding and international distribution, with announcements timed around the ACFM schedule.
The program extends across three main tracks addressing technology investment, creative development, and industry policy. Participating startups will showcase innovations in AI-driven casting, screenplay analysis, multilingual dubbing, and virtual production tools. Additionally, InnoAsia will feature screenings of AI-created features and a conference examining evolving filmmaking ecosystems, with presentations from notable figures including Google DeepMind representatives and content from award-winning directors previously shown at international festivals.
“`
Originally reported by Variety →
About the Author
