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eBay is intensifying its commitment to live shopping after achieving exceptional performance in its latest quarter. The e-commerce platform’s live shopping service, eBay Live, demonstrated remarkable growth with gross merchandise volume increasing roughly eightfold year-over-year across seven existing markets. The expansion also saw increases in viewer engagement, watch time, and items sold during the period. CEO Jamie Iannone highlighted the platform’s potential to strengthen customer engagement and expand product discovery on the broader marketplace.
The company plans to extend eBay Live’s reach to additional international territories in the coming weeks and months as it competes with rivals like Whatnot and TikTok Shop. Notably, sellers who regularly use the live shopping feature have reported meaningful improvements, with over 90% experiencing growth in merchandise volume. Buyers who shop through live events also demonstrate higher spending patterns, with first-time collectibles purchasers spending approximately 70% more than those using traditional shopping methods.
eBay has made significant operational improvements to support the service’s expansion. The platform recently transitioned from an invite-only model to self-service onboarding for eligible sellers across more than 300 product categories. Additionally, the company enhanced its user interface with better discovery features on its homepage and mobile application, while streamlining event creation and inventory management tools for merchants. These updates aim to create faster, more responsive livestreaming experiences for both buyers and sellers.
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Originally reported by Techcrunch →
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